Coverage to Showcase the Light of Flame which appears on the Ponnambalamedu Hill along with veneration rituals
To be aired across News18 Kerala, News18 Tamil Nadu and News18 Kannada on Friday, January 14
January 14, 2022: As the pandemic plays spoil sport to close to half a million devotees who visit the Sabarimala shrine each year for the most revelled Maharavilakku festival, News 18, curates virtual adoration programming with live telecast straight from the shrine. The long format programming ranging 2-3 hours will showcase, real time, live experience of the light of flame of the Makara Jyoti Star which appears thrice on the Ponnambalamedu Hill. Programming will also include celebrations of the sacred ornaments’ procession of Lord Ayyappan known as Thiruvabharanam and the congregation at the hill shrine of Sabarimala, ensuring a wholesome devotional experience. Ensuring optimal reach to devotees spread across the southern markets, it will be played out on News18 Kerala, News18 Tamil Nadu and News18 Kannada on Friday, January 14.
The year 2021 saw Covid-19 restrictions by the Government, capping physical headcount to Sabarimala being capped to 5000 devotees only, leaving thousands disappointed and yearning to be part of the adoration ceremony of their favourite Lord Ayappa. Ensuring devotees get the most authentic experience of the celebrations, the programming is carefully designed to share live video footage, interesting trivia, unknown facts, detailed pooja coverage along with sound-bytes from the priests.
This is part of Network 18’s larger endeavour to curate offerings that provide audiences with an opportunity to get as up-close-and-personal, to religious venerations and celebrations, from the comfort of their homes, while not crowding places of worship, in turn curbing the virus spread.
Tune in to catch the best live coverage at these times:
News18 Kerala LIVE
14th January- 4pm to 7pm
News18 Tamil Nadu LIVE
14th January- 4.30pm to 6.30 pm
News18 Kannada LIVE
14th January- 4pm to 7pm
